About Us
Our Team
Ignacio Goris, Principal
In 2018, after working side by side with Profitality for 10 year, Juan and Ignacio Co-Founded Profitality Labor Guru creating a unique group dedicated to improving unit economics for their client.
Prior to that Ignacio established LaborGuru in 2008. Ignacio is a seasoned professional in the food service consulting industry, with over 25 years of experience, a distinguished expert in labor management services… or the LaborGuru.
Ignacio Goris holds a Master's degree in Industrial Engineering, specializing in Operations Research, and a Bachelor's degree in Industrial and Systems Engineering. Throughout his extensive career, Ignacio has collaborated with over 100 brands in the foodservice industry, showcasing his expertise in process re-engineering, labor management systems, and concept design.
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Ignacio is dedicated to facilitating brands in enhancing efficiency and maximizing return on investment, thereby fostering brand growth. With a commitment to excellence, Ignacio Goris continues to drive Profitality Labor Guru's success in the dynamic landscape of multi unit operations optimization.
Juan Martinez, PhD, FCSI
Juan Martinez is a 40+ year foodservice industry veteran and Principal and Co-Founder of Profitality Labor Guru, an Industrial Engineering Consulting Company whose focus is to help multi-unit foodservice brands improve efficiency of operations and design to drive better “Unit Economics” that can fuel “Brand Growth”.
Juan’s experience spans to over 120 different foodservice concepts (domestic and international) across all menu and service system offerings. Prior to consulting, Juan spend 17 years at Burger King and The Pillsbury Company restaurant group, as part of the team that pioneered the application of Industrial Engineering in foodservice.
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His roles included Director of Research and Development for Operations, Menu and Equipment Development. Juan has a BS in Industrial and Systems Engineering from Georgia Tech, and an MS and PhD degree in Engineering Management and Ergonomics from the University of Miami. He currently a Board of Trustee in the Foodservice Consultants Society International (FCSI).
Juan was selected as the 2023 “Top Achiever” Consultant by Foodservice Equipment & Supplies Magazine. As an industry “thought leader” Juan frequently speaks at industry gatherings, and has written over 100 articles in foodservice journals, including a regular column in Foodservice Equipment & Supplies.
Carlos Espinosa, Vice President & Shareholder
A Lean Six Sigma Black Belt certified Industrial & Systems Engineer. A breadth of knowledge generated from working directly with over 100 unique service brands, mostly in foodservice, across 8 different countries globally.
Rich industry experience in strategic planning, operational excellence, automation modeling & implementation, project management, simulation modeling, operations research, ROI analysis, process improvements and data analysis that spans over 15+ years. Scholastic background includes a BS in Industrial and Systems Engineering and an MS in Engineering Management.
Juan Pablo Lopez, Vice President & Shareholder
He has over 15 years of Industrial Engineering consulting experience at Profitality Labor Guru. Juan Pablo graduated with a BS in Industrial and Systems Engineering from Florida International University. In addition to providing Industrial Engineering expertise Juan Pablo’s works side by side with clients as a project manager to ensure optimum application and use of the internal Profitality Labor Guru resources, to align with the client’s direction and project goals and objectives.
Juan Pablo’s experience spans to more than 100 different brands across all service and menu offerings. Juan Pablo is also Lean Six Sigma certified.
Nerea Garbayo, Chief of Staff
Nerea has a Bachelor's Degree in Business Administration (International Business and Marketing minor) and a Professional MBA from Florida International University.
In her role, she has streamlined operations by defining roles and integrating processes for both the business and data management teams. Nerea has optimized financial systems, managing everything from payroll to vendor payments, while strategically enhancing revenue by aligning expenses with additional income streams.
Additionally, she oversees the payroll and benefits administration for consultants, demonstrating a comprehensive approach to human resources management. Her hands-on approach extends to leadership in marketing campaigns and trade show planning. With a Lean Six Sigma Yellow Belt and essential Tableau training, Nerea brings a holistic perspective to Labor Guru, focusing on excellence, innovation, and financial accuracy.
Marco Belandria - Senior Analyst
With over 5 years of Industrial Engineering consulting, Marco’s experience spans to more than 20 different brands across all service and menu offerings. Marco is also a Lean Six Sigma Green Belt certified.
Alejandro Saavedra, Engineering Consultant
Alejandro Saavedra is a dynamic Industrial Engineer who graduated from the University of Miami. His experience spans a plethora of brands from the Food and Service industries. Alejandro is also a Lean Six Sigma Green Belt.
Ignacio Salas, Senior Engineering Consultant
​Ignacio has 2 years of Industrial Engineering consulting at Profitality Labor Guru. Ignacio graduated with a BS in Industrial Engineering and a minor in Entrepreneurship from Northeastern University in Boston. Ignacio’s focus is to apply his Industrial Engineering knowledge and expertise to fulfill client’s goals and objectives. During his time at Profitality Labor Guru, Ignacio has worked with more than 10 different brands across all services and menu offerings. Ignacio is also Lean Six Sigma Green Belt Certified.
In Profitality Labor Guru, we provide comprehensive labor management services and operations consulting. We help companies quantify labor needs based on the activities performed at their unit level and can tell you how much time, what position and when labor hours should be used.
Our Partners
Profitality LaborGuru and Big Blue Goose
Our team includes a consortium of partners that provide increased capacity and an array of capabilities without unnecessary overhead.
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The consortium of companies is Big Blue Goose, A Multidimensional Brand Experience Group
A better way to business. From the marketplace to the workplace.
